New Balance’s journey began when William J. Riley, an English immigrant, crafted his first flexible arch support designed to improve shoe comfort. Inspired by the three-point stability of a chicken’s foot, Riley’s innovative design laid the foundation for the brand’s future success. By the 1930s, New Balance had expanded its offerings to include custom-made orthopedic shoes, gaining a reputation for addressing specific foot issues with precision and care.

Rise to Prominence

In the 1970s, New Balance solidified its position in the running community with the introduction of the iconic Trackster, the first running shoe available in multiple widths. This innovation reflected the brand’s dedication to inclusivity and personalized fit, principles that remain at the core of its mission today. Throughout the decades, New Balance continued to push boundaries, introducing advanced cushioning technologies like EncapFresh Foam, which redefined comfort and support for athletes of all levels.

A Commitment to Craftsmanship

Unlike many of its competitors, New Balance takes pride in its "Made in the USA" ethos. A significant portion of its footwear is manufactured in domestic factories, ensuring meticulous attention to detail and adherence to the highest standards of quality. This hands-on approach has earned the brand a loyal following among consumers who value durability and craftsmanship.

More Than Just a Shoe Brand

New Balance isn’t just about shoes; it’s about empowering individuals to achieve their best. Whether it’s through partnerships with elite athletes, community initiatives, or environmentally conscious production practices, the brand strives to make a positive impact on the world. Today, New Balance continues to innovate, staying true to its roots while embracing the future of athletic performance.

From its humble beginnings as a small arch support company to its status as a global icon, New Balance’s story is one of resilience, innovation, and an unwavering commitment to helping people move better. It’s a story that continues to inspire, step by step.