Founded in 1906, New Balance has grown from a modest Boston-based company specializing in arch supports to a globally recognized leader in athletic footwear and apparel. Over the decades, the brand has built a reputation for its commitment to quality craftsmanship, innovative design, and a unique approach to meeting the needs of athletes and casual wearers alike.

Humble Beginnings

New Balance's journey began when William J. Riley, an English immigrant, observed chickens in his backyard and noticed the stability of their three-clawed feet. Inspired by this, he designed his first arch support for shoes, aiming to provide better balance and comfort. This simple yet ingenious idea laid the foundation for what would become one of the most respected brands in the sports industry.

A Focus on Precision and Performance

Unlike many of its competitors, New Balance has always prioritized performance over marketing hype. The brand is known for its "Made in the USA" and "Made in the UK" models, which are crafted with meticulous attention to detail. By maintaining production facilities in these regions, New Balance ensures high-quality standards and supports local economies.

Innovation at Its Core

From the introduction of the iconic "Trackster" in 1960—the world's first running shoe with a ripple sole—to the development of cutting-edge technologies like Fresh Foam and FuelCell, New Balance has consistently pushed the boundaries of athletic footwear. These innovations have not only enhanced performance but also catered to a wide range of foot shapes and sizes, earning the brand a loyal following.

A Commitment to Community and Sustainability

Beyond footwear, New Balance is dedicated to making a positive impact. The company actively engages in community programs, supports youth sports initiatives, and champions environmental sustainability. In recent years, New Balance has taken significant steps to reduce its carbon footprint, incorporating recycled materials into its products and adopting eco-friendly manufacturing practices.

Timeless Appeal

Today, New Balance remains a symbol of authenticity and enduring quality. Its sneakers are beloved not only by athletes but also by fashion enthusiasts who appreciate the brand's timeless designs. With a rich history rooted in innovation and a forward-looking vision, New Balance continues to inspire balance in motion for people around the world.